INCI Name: Octyldodecanol (and) Ethyl Cellulose (and) Isostearyl Alcohol (and) Hydrogenated Dilinoleyl Alcohol
Developing a lip product to provide high gloss and good wear has always been a difficult task, as many of the ingredients used to enhance shine tend to run, creating the appearance of feathering or bleeding. Maxigloss™ Plus technology is specifically designed with this in mind.
Maxigloss™ Plus possesses unique elastic gel properties with “memory” to pull back bleeding liquids improving wear, preventing feathering and maintaining long-lasting shine. This performance material is comprised of an optimized mixture of polar oils and high grade cellulose, which favor a slightly hydrophilic environment, perfect for lipsticks and glosses.