The growing focus on longevity and preventative care for aging is reshaping the beauty industry across all sectors. As global life expectancy continues to rise, the challenge lies in maintaining quality of life through effective, natural solutions that promote "healthy aging". This year we aim to showcase our expertise in beauty and personal care innovation to support our customers in addressing the evolving needs of consumers and integrating longevity-driven insights into their product development.
As we take a closer look at why people are increasingly expected to live longer, we may reference the Blue Zones, which are five regions in the world where people consistently live over 100 years old.1 According to the Danish Twin Study, only about 20% of our life expectancy is dictated by our genes, while 80% is determined by our lifestyle habits.2 When the lifestyles of those living in the Blue Zones were observed to evaluate their higher life expectancy, some of the driving forces were linked to their eating habits, consistent movement or exercise, and their strong sense of community.
We have focused our 12 new formulations on these pillars, which we have simplified to: Nutrition, Movement, and Purpose.
NUTRITION
Consumers are becoming more educated everyday regarding ingredient labels for both their food and beauty products, demonstrating a shift towards more informed and holistic approaches to personal care solutions. The concept of nutrition was incorporated into our featured formulations by highlighting how ingredient naturality can be maintained alongside efficacy.
Our new formulations feature Jojoba Esters-70, a derivative of natural jojoba oil which helps to provide structure and glide to stick formulations while delivering premium sensorial experience. Coconut Avocado Hair Milk is also showcased in these formulations, a multi-functional, botanically derived product that provides proper oil and moisture balance and delivers an improvement in shine, frizz and overall appearance of hair.
MOVEMENT
Sensorial experiences and innovative textures play a crucial role in formulations and significantly influence consumer interaction and satisfaction with products.
Our formulations feature our new active ingredient ANGEL-EYE EFX®, which delivers anti-wrinkle and hydrating benefits to the skin by improving microcirculation. DISTINCTIVE® SUNBOOSTER, another new launch, is featured in an SPF formulation for its light weight after-feel and its ability to help optimize UV filter solubilization and ensure stability.
PURPOSE
The beauty industry is increasingly prioritizing environmental and social commitments through initiatives that promote sustainable practices and transparency. Our featured formulations include our new ingredient launch, LIPOVOL® ORIGIN CACAY, which is a premium, cold-pressed oil sustainably sourced from the Colombian rainforest that delivers luxurious benefits to skin and hair formulations. Also featured is another newly launched product, TUCUM-HA EFX®, an active ingredient made from a unique blend of tucuma oil, hyaluronic acid, and jojoba esters designed to deliver hydration and resilience to the skin.
Vantage Personal Care has thoughtfully curated these tailored solutions and hero ingredients to serve the consumer desire of longevity and healthy aging, exploring how nutrition, movement, and purpose may shape the quality of our lifestyle through balance and wellness. Together with our customers, we aim to deliver efficacious and innovative solutions that address and anticipate consumer needs.
Be sure to join us at the Industry’s leading tradeshows including in-cosmetics Global (Amsterdam, April 2025), CIT Japan (Yokohama, May 2025) and New York Society of Cosmetics Chemists (NYSCC) Suppliers’ Day (NYC, June 2025), to learn more about our expertise in beauty and personal care innovation to support our customers in addressing the evolving needs of consumers and integrating longevity-driven insights into their product development.
And be sure to visit our website for formulation troubleshooting, new product development, alternative source solutions and fast development of new product concepts: www.vantagepersonalcare.com